"Pure juice" : This means that the fruit juices concerned do not come from concentrated juice, and do not contain additives or added sugar or salt, even if permitted by regulations.
"100% fruit content" : This means that the fruit juices and concentrated juices concerned do not contain additives or added sugar or salt, even if permitted by regulations.
"Fresh fruit juice" : A fresh fruit juice that has not undergone any microbiological stabilization treatment i.e. pasteurization.
"Freshly squeezed fruit juice " : A freshly squeezed fruit juice that has only undergone microbiological stabilization treatments such as ohmic or Pascalisation, which must be specified.
2. Nutrition claims
"Guaranteed vitamin and/or mineral content" : This term found on the packaging means that vitamins and/or minerals have been restored in the fruit juice or nectar and is an industrial commitment guaranteeing that the vitamin C content in the juice is the same as in the fruit.
The process involves adding vitamins and/or minerals to the product that may be lost during manufacturing or storing and are at least equal to those present beforehand. The vitamins that are added have the same protection potential as those contained in the fruit. Only the bioavailablity (absorption by the body) may be different.
"Source of..." : This nutrition claim means that the fruit juice, concentrated juice or nectar contains more than 15% of the RDA (Recommended Daily Allowance) of vitamin/mineral nutrients concerned.
"Rich in..." : This nutrition claim means that the fruit juice, concentrated juice or nectar contains more than 30% of the RDA (Recommended Daily Allowance) of vitamin/mineral nutrients concerned.
It is possible to specify that this content is naturally present for either one of these claims.
"No added sugar, contains sugars naturally present in the fruit " : This claim specifies that the fruit juice, concentrated juice or nectar does not contain added sugar. This is generally the case for the majority of fruit juices and concentrated juices, and is becoming more frequent for nectars.
Source: data from the Nielsen and Canadean reports, 2010